Mar 24, 2020
How do you respond to a recession? I’ve been here before and I’ve learned to recognize the signs—a recession is coming. I recommend to act as if tough times are coming and take massive action—charge forward with total commitment and sell as if your family's financial security is at stake.
I get 100% of my business through digital marketing strategies with 20% of my warm leads coming from LinkedIn. Generating warm leads on LinkedIn is one of the marketing strategies I recommend adopting right now.
The only way to deal with adversity is to increase your commitment and adopt more intelligent strategies. In this episode of The Resilient Recruiter, I’m sharing a presentation on how to generate warm leads on LinkedIn. I’ll share the 5 key things it takes to make your profile compelling, how to connect with leads and how to resonate with your audience.
Your LinkedIn profile should be a lead generation website for your business. Take a look at your LinkedIn profile from the perspective of a potential client or candidate. Does it convey who you are and what you do? There are a few things I recommend making a concerted effort with:
Listen to the episode for more ideas to create a compelling LinkedIn Profile.
Growing your network needs to be a proactive process that you do consistently every day. You need to start by searching for your ideal prospects with a tool such as LinkedIn Sales Navigator. I recommend setting a goal to send 30-50 connection requests a day (allocating 30-60 minutes of your time). I typically see a 40% acceptance rate from people who are warm prospects that are more receptive to engagement.
Secondly, focus on crafting a message that is low-key, non-threatening, with zero sales pitch. Personalize the message when possible with something relevant. You can create a friendly and natural-sounding template to use and interchange the pertinent details. You could use a simple template across the board, but your response rate will likely be lower without a personalized touch.
You need to follow up with leads and start conversations. Send a sequence of messages with the end goal of engaging the lead and having them schedule a call on your calendar. This is a task where you can hire a virtual assistant to help you.
There is ONE thing I’ve found that will get you a higher response rate. One of my clients gets an 80% response rate when they use this tactic. Listen to the whole episode to find out what the strategy is.
The easiest way to generate inbound leads is by producing content on LinkedIn. Writing articles is great, but even simply posting a status update is huge. Once you’ve connected with someone, it keeps you on their radar. You become a regular in their newsfeed and they see your face repeatedly.
These are the guidelines that I recommend:
There is an art and a science to status updates. People NEED to engage with your content or LinkedIn won’t share it. Only a small fraction of your audience sees what you post organically. So you need to design your content carefully and put an emphasis on content that will stimulate discussion.
There are only TWO reasons you should comment on someone else’s content: 1) If they’re an existing or potential client, or 2) they’re a thought leader in your industry. LinkedIn isn’t Facebook. You can’t scroll, like, and comment on people’s posts without being intentional.
The recruiting industry lives on LinkedIn more than any other platform. It’s important to leverage the social platform as a part of your digital marketing strategy. What you’ve read is just a snapshot of the content I cover in this episode. Make sure you listen for full details on my guide to generating warm leads on LinkedIn.
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